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From MCN to next generation media company – Part 1: Funding - Venture Insights

Report Overview

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From MCN to next generation media company – Part 1: Funding

PublisherEnders Analysis.
Publish Date December 1, 2014
Sector Digital Media, Music and Radio.
Company Google.

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Investment in YouTube multi-channel networks (MCNs) has accelerated this year and now exceeds $1.65 billion, triple the aggregate value invested to 2013. This step-up is being driven primarily by traditional media companies

Due to the growth of the overall online video sector, we expect to see continued demand for MCNs, as further opportunities for vertical, geographical and functional consolidation exist

While acquisition prices of close to $1 billion (incl. earn-outs) are high, valuation comparables seem relatively consistent and modest in comparison to other media/tech deals. Further, we see MCN investments as part of a wider shift as media companies extend their core business to digital