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Media advertising in 2010 and 2011 - Venture Insights

Report Overview

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Media advertising in 2010 and 2011

PublisherEnders Analysis.
Publish Date October 2, 2010
Sector Digital Media, E-commerce.

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Total UK media advertising will grow 3.7% to £15 billion in 2010, on a bounce back of TV, internet and national newspapers from the recession.

If UK economic growth slows to a crawl, UK media advertising could decline by about 1.1% in 2011.

For local and regional newspapers and magazines, ongoing structural pressures are dominating the recovery in 2010, and we expect the headwinds will be even stronger in 2011.