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Millennials, mobile and traditional media - Venture Insights

Report Overview

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Millennials, mobile and traditional media

PublisherEnders Analysis.
Publish Date February 16, 2016
Sector Broadcast TV, Media, Mobile and Wireless Technology, Music and Radio, Press, print, Telecom, TV.

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Millennials are the mobile generation, and their preoccupation with mobile erodes time spent with other media, but also offers new opportunities for traditional media brands.

Millennials have a different relationship with traditional media; mobile has provided them with control over what they consume and the convenience to access content where and how they like.

New content forms such as very short videos have added to the mobile experience, creating social discovery opportunities for media to reach millennials.