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Mobile advertising: overhyped? - Venture Insights

Report Overview

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Mobile advertising: overhyped?

PublisherEnders Analysis.
Publish Date April 11, 2007
Sector Fixed Line (Internet and Voice), Mobile and Wireless Technology.

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Mobile advertising has recently been talked up by both mobile operators and media companies, with some analysts estimating that it could be worth more than $11 billion by 2011, or over one third of the current internet advertising market