Report Overview

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Mobile media goes beyond the iPhone

PublisherEnders Analysis.
Publish Date March 4, 2010
Sector Digital Media, Fixed Line (Internet and Voice), Mobile and Wireless Technology.
Company Apple, Facebook, Google.

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GAIN ACCESS

Mobile content is moving to the centre of strategies for online
media. At MWC, the world’s biggest mobile conference, Google announced it now develops
all products mobile first’ and Facebook reported a quarter of its 400m users access
the service through mobile.

Three years after the iPhone
launched, the handset industry is catching up, adding decent user interfaces
and mobile apps to colour touch screens and taking easy access to mobile content
beyond the iPhone.

Beyond the self-selecting early adopter iPhone base, we found
real evidence of companies already successfully providing mobile content to much
wider segments of the population.

Report Overview

Mobile media goes beyond the iPhone

Mobile content is moving to the centre of strategies for online media. At MWC, the world’s biggest mobile conference, Google announced it now develops all products mobile first’ and Facebook reported a quarter of its 400m users access the service through mobile.

Three years after the iPhone launched, the handset industry is catching up, adding decent user interfaces and mobile apps to colour touch screens and taking easy access to mobile content beyond the iPhone.

Beyond the self-selecting early adopter iPhone base, we found real evidence of companies already successfully providing mobile content to much wider segments of the population.

Mobile content is moving to the centre of strategies for online
media. At MWC, the world’s biggest mobile conference, Google announced it now develops
all products mobile first’ and Facebook reported a quarter of its 400m users access
the service through mobile.

Three years after the iPhone
launched, the handset industry is catching up, adding decent user interfaces
and mobile apps to colour touch screens and taking easy access to mobile content
beyond the iPhone.

Beyond the self-selecting early adopter iPhone base, we found
real evidence of companies already successfully providing mobile content to much
wider segments of the population.