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Mobile user survey 2010 - the rise and rise of smartphones - Venture Insights

Report Overview

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Mobile user survey 2010 – the rise and rise of smartphones

PublisherEnders Analysis.
Publish Date July 17, 2010
Sector Fixed Line (Internet and Voice), Mobile and Wireless Technology.
Company Apple, O2.

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UK reported mobile subscriber growth has returned to stronger growth over the past few quarters as the UK economy slowly recovers.

O2 is still the leading operator in terms of both its own customer loyalty and share of other operators’ customers who intend to switch, though its lead has narrowed considerably on last year.

UK handset sales are likely to continue to rise, with intention to replace in the next 12 months rising from 32% in 2009 to 35% in 2010, which is albeit still some way short of the 40% pre-recession figure.

Data usage overall is up the proportion of consumers regularly browsing news and information increased to 22% from 16% last year. However, this increase was not uniform; 5ppts of this was the direct result of there being more iPhones and BlackBerrys in use, and only 1ppt was due to increased usage on any other handset.x