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More news under the Sun: launch confirmed - Venture Insights

Report Overview

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More news under the Sun: launch confirmed

PublisherEnders Analysis.
Publish Date February 20, 2012
Sector Print Media.
Company DMGT, News Corp.

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News International is to launch the Sun on Sunday on 26 February, seven months after closing the News of the World.

In the intervening period, Trinity Mirror has picked up the bulk of the 55% of NoW copies that have not entirely fallen out of the market since June 2011.

The £150 million revenue once generated by NoW is diminished and dispersed among rival publishers and we estimate that even a triumphant launch would likely generate half to two thirds of the income of the closed title.