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More red than black and white - Venture Insights

Report Overview

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More red than black and white

PublisherEnders Analysis.
Publish Date February 19, 2009
Sector Print Media.

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Recent ABC declines in consumer magazines are not indicative of the accelerated declines experienced in the past 12 weeks.

All print media is engulfed in a perfect storm’ of falling consumption, collapsing advertising, and some rising costs.

Print advertising will fall by as much as 30% for some print sectors in 2009, pushing previously profitable businesses to the edge.