Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the acf domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the download-monitor domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the download-now-for-woocommerce domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wp-migrate-db domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the really-simple-ssl domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the essential-addons-for-elementor-lite domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the happy-elementor-addons domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the premium-addons-for-elementor domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the updraftplus domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the woocommerce domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the woocommerce-memberships domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the woocommerce-subscriptions domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wpforms-lite domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wpforms-mailchimp domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the cryout-featured-content domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the septera domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131

Notice: wp_woocommerce_session_649a965bf03bda31e0d34beb888bcf8b cookie cannot be set - headers already sent by /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131 in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/plugins/woocommerce/includes/wc-core-functions.php on line 1055

Deprecated: Function WP_Dependencies->add_data() was called with an argument that is deprecated since version 6.9.0! IE conditional comments are ignored by all supported browsers. in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-includes/functions.php on line 6131
Mounting risks to marketing effectiveness - Venture Insights

Report Overview

Notice: Undefined variable: post in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 69

Notice: Trying to get property 'ID' of non-object in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 69

Mounting risks to marketing effectiveness

PublisherEnders Analysis.
Publish Date May 18, 2017
Sector Internet, Media, Press, Technology, UK Media.
Company Facebook, Google, YouTube.

Notice: Undefined variable: newDownloads in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 132

Notice: Undefined variable: post_id in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 138

Notice: Undefined index: pdf in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 157

Notice: Undefined variable: link in /home/virtinalabs/public_html/venture.virtinalabs.net/wp-content/themes/septera-plus/woocommerce/single-report.php on line 386

A partial — if seductively persuasive and impressive — data framework for online advertising combined with short-term incentives have encouraged a dramatic shift in the ratio of brand to activation advertising from 60:40 to 50:50, depressing the pricing of display media.

Mounting evidence suggests a focus on quick returns and cheap media at all costs is hurting marketing effectiveness, measured in long-term Return-on-Investment, brand equity and consumer satisfaction.

Guarding against this risk requires brand-focused advertisers to create more space for long-term judgement for CMOs, and to refocus agency remuneration towards planning and creative work.