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Netflix passes 100 million: buy more steak, get less sizzle? - Venture Insights

Report Overview

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Netflix passes 100 million: buy more steak, get less sizzle?

PublisherEnders Analysis.
Publish Date July 26, 2017
Sector Media, Non-UK Media, TV.
Company Amazon, NETFLIX.

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After a quarter coloured by big, returning series Netflix now has just shy of 104 million subscribers worldwide, with, for the first time, the majority living outside the US

Content expenditure continues to dazzle with $4.2 billion spent in the first half of 2017. Negative free cash flow looks set to hit $2.5 billion for the year, with large upfront payments for self-produced and commissioned content coupling with rights acquisition expenditure to create a library of programmes that necessitates continual subscriber growth

Current international growth is small considering the magnitude of the opportunity, revealing the difficulty of creating sizeable customer bases outside of the West, where competitors are cheaper, US programming less desirable and internet access comparatively limited