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Netflix’s local content push in the UK - Venture Insights

Report Overview

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Netflix’s local content push in the UK

PublisherEnders Analysis.
Publish Date February 1, 2019
Sector Media, TV.
Company Amazon, Apple, BBC, Channel 4, Ofcom, YouTube.

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With the UK perhaps Netflix’s most valuable market outside the US—home to a stellar production sector—the streaming service is escalating its foray into local production, opening a content hub in London and moving from co-productions to direct commissions

As UK content completely dominates UK video viewing outside of the SVODs, to expand subscription reach Netflix is endeavouring to become an alternative to the PSBs’ entertainment output; this local spend is efficient given the universality and worldwide appetite for British content

With a growing proportion of local content expenditure now coming from Netflix and other SVODs, there are ramifications for both broadcasters and producers—loss of viewing, potential market pressure, increased competition for premium content and hesitancy around their own SVOD plans—along with implications for the cultural landscape