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The New York Times: still a long way to go - Venture Insights

Report Overview

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The New York Times: still a long way to go

PublisherEnders Analysis.
Publish Date May 12, 2014
Sector Fixed Line (Internet and Voice), Print Media.

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NYTNow, a new iPhone-only app offering a selection of New York Times journalism at a lower price, is the latest, pretty well executed manifestation of the company’s gradual change into a digital news business.

A year after its unveiling, we review the progress of the company’s digital growth strategy, and point to some areas of concern, especially around video advertising.

The biggest challenge the Times faces is to reengineer its journalism to appeal to a much broader digital audience, and to do so before others seize the opportunity its caution to date has opened up.