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News, disinformation and Facebook - Venture Insights

Report Overview

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News, disinformation and Facebook

PublisherEnders Analysis.
Publish Date August 21, 2017
Sector Advertising, Media, News.
Company Facebook.

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Facebook content shares suggest that misinformation had broad reach during both US and UK political campaigns, but outright fake news was rare, particularly in the UK

Mis- and disinformation by both established and new publishers was distributed on Facebook, but monetisation took place predominantly off-site, and content was distributed by a wide range of search and social platforms

Facebook has acted to limit the reach of disinformation, but can’t and shouldn’t be expected to do so alone as digital news distribution touches on complex questions including information and democracy, media literacy and heterogeneous cultural and social norms