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Newspaper advertising: temporary reprieve - Venture Insights

Report Overview

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Newspaper advertising: temporary reprieve

PublisherEnders Analysis.
Publish Date June 16, 2014
Sector Fixed Line (Internet and Voice), Print Media.

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National newspaper advertising fell 8% last year (and by 28% since 2007), but we believe a stronger economic outlook will slow the decline in 2014 to about 6%, even if volatility month-to-month makes budgeting and management a relentless challenge.

The local and regional press should also experience somebut smallerreprieve, though the sector will continue to haemorrhage national display advertising, so the sector focus must return to local enterprises.

Digital advertising has reached meaningful scale at some titles, but growth in online display is slowing. Platform sales are growing quickly and are essential to resist the devaluing of context for digital marketing in content media.