Report Overview


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Newspapers: Good news, bad news


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National newspaper advertising revenues should be up 6-8% year-on-year in 2010, with ‘popular’ titles in particular attracting display ads from national retailer brands.
Local and regional press advertising revenues will fall by about 6% year-on-year, mainly on the continued decline of recruitment classifieds.
Publishers are exploring more efficient printing, new digital models, and staking a claim on e-commerce.