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Nexus One: the Googlephone arises - Venture Insights

Report Overview

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Nexus One: the Googlephone arises

PublisherEnders Analysis.
Publish Date January 6, 2010
Sector Fixed Line (Internet and Voice), Mobile and Wireless Technology.
Company Google.

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Google this week launched the Nexus One, a high spec handset equipped with the latest Android software, customised by Google, branded with Google and sold exclusively through Google (but made by HTC).

In contrast to its usual cooperative self as regards mobile, the Google go-it-alone approach of the Nexus One is likely to irritate handset manufacturers, handset distributers and mobile operators alike.

The very limited distribution and limited marketing is likely to limit Nexus One sales, despite the strong hardware and software. The prospects for the Android platform in general remain strong, particularly in mid-range handsets, especially if Google maintains a more cooperative approach than the Nexus One launch has signified.