Report Overview


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O2: Focus on profitability pays off


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Contents

Treading carefully, focusing on returns

Better outlook, but less so than for O2’s peers

O2—steady revenue trend momentum

Slipped back into negative net adds

OIBDA pops up

Merger to close in June, questions to be addressed

Auction outcome a strong positive but may be replicated

Price aggression tempering down?

About Enders Analysis

Figures and Tables

Figure 1: OIBDA, revenue, and mobile service revenue growth

Figure 2: O2 KPIs

Figure 3: O2 revenue breakdown and trends

Figure 4: MNO price increases in 2021

Figure 5: Inflation-linked price increases, 2019-2021

Figure 6: Reported organic mobile service revenue growth

Figure 7: Blended ARPU growth by operator

Figure 8: Contract net additions (000s)

Figure 9: OIBDA growth

Figure 10: Prospective O2—Virgin Media senior management team

Figure 11: Spectrum allocation post-auction, post-O2/Vodafone trade

Figure 12: Spectrum allocation with full contiguity scenario

Figure 13: ‘Sweet spot’ bundle with iPhone 6s/7/8/XR/11/12

Figure 14: SIM-only pricing by data allowance (GB)—November 2020 (£/month)

Figure 15: SIM-only pricing by data allowance (GB)—May 2021 (£/month)

Figure 16: 12-month, SIM-only unlimited data bundle pricing (£/month)

Figure 17: 18-24-month, SIM-only unlimited data pricing (£/month)