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Ofcom HD Ready to Go - Venture Insights

Report Overview

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Ofcom HD Ready to Go

PublisherEnders Analysis.
Publish Date April 22, 2008
Sector Digital Media, Pay TV, Public Policy.
Company Sky Group.

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The Digital Dividend resulting from analogue switch-off and digital switchover (DSO) is shaping up into Ofcom’s spectrum sale of the century. It comes at a time when the TV broadcasting industry is coming to see the progress from standard definition (SD) to high definition (HD) as fundamental a step change in broadcast picture quality as was many years ago the shift from black and white into colour. This report examines the Ofcom proposals, the financial costs to the commercial PSBs and the implications of Sky’s Picnic proposals for the successful achievement of Ofcom’s plan.