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Online Advertising Europe 2004 - Venture Insights

Report Overview

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Online Advertising Europe 2004

PublisherEnders Analysis.
Publish Date July 13, 2004
Sector Digital Media.

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Online advertising outperformed other media in 2003 in the three biggest European markets of the UK, Germany and France, a trend which we expect to continue in 2004-06. Paid search has been the principal driver of growth in the UK market (up 70% in 2003), but interest of advertisers has cooled as steep price rises have reduced its cost effectiveness as a customer acquisition tool. Paid search is taking off in France and Germany, and will fuel growth in 2004-06.