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Online classifieds: signs of recession - Venture Insights

Report Overview

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Online classifieds: signs of recession

PublisherEnders Analysis.
Publish Date April 6, 2009
Sector Digital Media, Fixed Line (Internet and Voice).

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Confirmation of robust UK online classified growth in 2008 from IAB/PwC should not be interpreted as business as usual’, with signs of severe turbulence emerging in the final months of the year for pro-cyclical activities like recruitment and property.

Even online giants such as AutoTrader, Rightmove and Jobsite will be unable to offset the underlying collapse in their respective marketplaces in 2009, and we anticipate low levels of activity to persist into 2010 and potentially beyond.

However, if the short-term prospects for online classifieds are less robust than many have assumed, the long-term consequences of the trends in classified will be devastating for local newspapers, with the shift in marketplace activities to national digital brands from the local press accelerating through the recession.