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Sky Italia pushes upmarket model, but conditions still tough - Venture Insights

Report Overview

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Sky Italia pushes upmarket model, but conditions still tough

PublisherEnders Analysis.
Publish Date December 10, 2014
Sector Pay TV.
Company Sky Italia.

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Sky Italia’s latest strategy presentation to investors focuses on a number of positive revenue-generating and cost-cutting initiatives it is taking in the Italian pay-TV market.

Sky Italia is taking a disciplined approach to subscriber recruitment and upsell of optional products as it anchors its brand at the upper end of the Italian entertainment market, supported by proactive development of original content, advertising sales and IPTV distribution.

Growing product penetration has helped to reduce churn and support ARPU growth, but Sky Italia’s ability to arrest subscriber erosion and return to growth in fiscal 2015 and beyond also depends on the degree to which the economic climate becomes milder, as expected by forecasters.