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Orange TV premium content strategy - Venture Insights

Report Overview

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Orange TV premium content strategy

PublisherEnders Analysis.
Publish Date December 10, 2009
Sector Fixed Line (Internet and Voice), Sports.
Company France Telecoms, Orange.

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France Télécom’s Orange TV premium strategy presents an interesting example of diversification into low cost light’ pay-TV offers by an incumbent telecoms operator. Orange Sport and Orange Cinéma Séries are offered exclusively to Orange’s 2.55 million TV subscribers, and five quarters after launch, adoption is 20%. This report draws several lessons on this type of venture for other incumbent operators.