Report Overview
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Parents and their children online
- PublisherEnders Analysis.
- Publish Date June 27, 2016
- Sector Advertising, Broadcast TV, Internet, Media, Telecom, TV.
- Company BT, Google, SKY, TalkTalk, Virgin Media, YouTube.
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Cinema, TV and VOD services share in the same ratings regime in the UK, giving parents confidence they can discern content unsuitable for their children.
Risks to children of being exposed to unsuitable content and advertising multiply on the ‘open’ internet.
Parental controls supplied by ISPs are key to filtering content and sites, although a unified approach is better .