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Pay walls and the size of newspapers - Venture Insights

Report Overview

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Pay walls and the size of newspapers

PublisherEnders Analysis.
Publish Date August 30, 2010
Sector Digital Media, Fixed Line (Internet and Voice), Print Media.

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A newspaper pay wall subscriber is worth only a quarter to a third of a print buyer: even if every single print buyer is successfully converted to the pay wall, newspapers will still face a basic problem of scale.

Pay walls will not be able to compensate for lower revenue per reader by expanding the audience for paid news, due to the long term decline of circulation, free online news, 24-hour broadcast news and free-sheets.

Future change will be radical: publishers may need to consider producing a newspaper its loyal readers recognise and value with just 200 rather than 500 journalists.