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PC and mobile UK internet trends H2 2011 - Venture Insights

Report Overview

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PC and mobile UK internet trends H2 2011

PublisherEnders Analysis.
Publish Date February 28, 2012
Sector Digital Media, Fixed Line (Internet and Voice).
Company Facebook, Google.

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Three drivers are increasing UK internet consumption: a growing number of older PC internet users; digital natives, especially younger people with high incomes, spending more time online; and rising adoption of the mobile internet.

Despite rapid mobile user growth, internet usage remains a PC-centric experience as time spent on mobile is constrained by screen size, on the go’ use and data pricing. These factors are less likely to inhibit tablet use.

Everyone uses the internet as a retail, communications and information service and traffic is growing as older users come online. But under-35s are increasingly using the internet as an entertainment destination as well, sharing video content on social networks and driving a huge increase in time spent on YouTube.