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Predictable Sky Deutschland - Venture Insights

Report Overview

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Predictable Sky Deutschland

PublisherEnders Analysis.
Publish Date April 24, 2012
Sector Pay TV.
Company SKY, Sky Deutschland, Sky Italia.

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Sky Deutschland has renewed its broadcast rights contract with the Bundesliga until 2017, removing the most important source of uncertainty for investors and consumers, albeit at the cost of a 77% jump in the fee from 2013/14.

Combined with Sky’s new exclusive channels, high definition offer and on-demand services, the contract will sustain subscriber growth, but ARPU will only rise slowly.

Although we forecast Sky to meet its EBITDA breakeven target in 2013, cash flow should stay negative until 2015 due to rising spend on receivers.