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Print media outlook: make the most of 2012 - Venture Insights

Report Overview

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Print media outlook: make the most of 2012

PublisherEnders Analysis.
Publish Date March 9, 2012
Sector Print Media.
Company DMGT, Guardian Media Group, News Corp, Yell.

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We forecast print media advertising will be down by about 4% in 2012, with national newspaper display roughly flat, performances we envisage will be seen as a temporary reprieve once the substantially tougher 2013 that we expect to follow is underway.

Print media is not out of the structural woods, and even relatively small revenue contraction will amplify pain as the opportunities for further streamlining fixed-cost physical distribution operations are realistically diminishing.

Digital is a greater challenge for paper than for screen media, as consumer and advertiser demand continues to weaken, yet publishers struggle to generate the killer service solution to stimulate scale revenue online.