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Privacy and the internet in the UK - Venture Insights

Report Overview

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Privacy and the internet in the UK

PublisherEnders Analysis.
Publish Date October 1, 2014
Sector Digital Media, Fixed Line (Internet and Voice), Technology.
Company Facebook, Google, Guardian Media Group.

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UK consumers have embraced data-hungry services like Facebook and Google, but many also have concerns about privacy online; young people have a more positive view of the trade-off and know how to avoid targeted advertising.

Businesses that are conscientious about consumers’ data gain their trust, and the gap between trusted brands and the market as a whole may grow substantially in the future.

Despite Edward Snowden’s revelations on Big brother snooping’, the UK Government has secured vast access to communications data without serious challenge to date.