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Privatising Radios One and Two: how to kill commercial radio with kindness - Venture Insights

Report Overview

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Privatising Radios One and Two: how to kill commercial radio with kindness

PublisherEnders Analysis.
Publish Date June 1, 2008
Sector Music and Radio.
Company BBC.

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The privatisation of the BBC’s two national music radio networks Radio One and Radio Two is in the news again and is being proposed by certain commentators as a potential solution to the current problems facing the UK commercial radio industry. This report argues that, far from being a solution, unleashing these two highly successful BBC stations on the commercial sector will imperil the existence of many stations. This would dramatically increase the volume of advertising time available, at a time of glut, and draw advertising spend away from many stations.