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From promises to practice: AI in marketing at DMEXCO 2018 - Venture Insights

Report Overview

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From promises to practice: AI in marketing at DMEXCO 2018

PublisherEnders Analysis.
Publish Date October 4, 2018
Sector Media.
Company Alibaba, Amazon, Baidu, Facebook, Google.

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At DMEXCO, the top online advertising conference in continental Europe, a call for responsibility took centre stage rhetorically, but was hardly reflected on the conference floor

In contrast, concrete, on-the market applications of AI in advertising were no longer a rarity, with businesses from ad tech to consultancies demonstrating case studies in campaign management, consumer segmentation and personalisation

The industry is betting that the ePrivacy Regulation will be canned as policymakers fear Chinese and American dominance in AI, but the Chinese giants still had a confused marketing pitch at DMEXCO