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ProSieben, RTL and German TV fragmentation - Venture Insights

Report Overview

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ProSieben, RTL and German TV fragmentation

PublisherEnders Analysis.
Publish Date April 14, 2014
Sector FTA TV, Pay TV.

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The ongoing digital migration and the resulting audience fragmentation have led to rating losses at RTL and ProSieben, but with the latter retaining its younger viewers. From a low base global operators are gaining share.

Leveraging their high market shares within a benign economic environment means RTL and ProSieben are in a position to withstand the increasing competition. ProSieben has been more active in developing diversification businesses on which we have mixed feelings.

The main extra growth prospects are in the distribution fees charged to TV platforms for HD channels, allowing a progressive shift to a mixed funding model.