Report Overview
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The PVR and Adding Value

- PublisherEnders Analysis.
- Publish Date March 30, 2006
- Sector Pay TV.
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The Personal Video Recorder (PVR) will play a central role in contesting the digital TV landscape in the UK over the course of digital switchover and broadband expansion. BSkyB’s market leader Sky+ will be present in over 60% of its Sky Digital homes as the central media storage unit and intelligence hub.
The product, however, has a massive cost to Orange’s economics, and we cannot see how lowering churn or offering extra services can possibly compensate for this the strategy appears to be driven by French rather than English economics