Report Overview


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Q1 2009 GDP and forecasts for 2009 and 2010


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As the UK recession deepens, economic factors are now dominant in the revenue growth of ad-supported media industries, as well as mobile and, to a lesser extent, fixed line telecoms industries – our subscribers will start receiving our informed research on economic issues.
Faster GDP decline in Q1 2009 than in Q4 2008 indicates that the economy has yet to reach a bottom – expect downgrading of the Government, Bank of England and independent forecasts for 2009 GDP growth, with a 5% decline at the low end of the range.
Our central case continues to be of a decline of GDP in 2009 of over 5% consistent with an 8% peak-to-trough decline for GDP, with a risk of deflation in the medium term.