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Resellers of Calls - Venture Insights

Report Overview

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Resellers of Calls

PublisherEnders Analysis.
Publish Date June 10, 2002
Sector Fixed Line (Internet and Voice).

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Are resellers with stretchy brands’ going to succeed where others have failed in dislodging BT from a dominant position in the fixed residential market for calls? Stretchy brands are widely touted as the next challengers because they have large and easily marketed customer bases, and their brand can be used to wean the fearful telecoms customer from BT.