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Return to fitness: ITV preliminary 2010 results - Venture Insights

Report Overview

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Return to fitness: ITV preliminary 2010 results

PublisherEnders Analysis.
Publish Date March 4, 2011
Sector FTA TV.
Company ITV.

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2010 marked the recovery of lost ground since 2006 as ITV outperformed the TV advertising market, which saw year-on-year growth of 14-15%, and delivered £40 million in cost savings as well as benefitting from a further £20 million reduction in Channel 3 licence payments

The short term outlook for continued advertising revenue growth in 2011 looks promising in spite of the risks of renewed downturn due to uncertainties about the economy and retail spend

ITV’s five year transformation plan is now more clearly sign posted. The company seems to be taking the right steps, though it will take another year or two before the results start to show