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How to sell games: borrowing ideas from Netflix and Apple - Venture Insights

Report Overview

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How to sell games: borrowing ideas from Netflix and Apple

PublisherEnders Analysis.
Publish Date June 23, 2017
Sector Internet, Media, Mobile, Technology.
Company Apple, Facebook, Google, Microsoft, Sony.

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A Netflix-like subscription model for console based video gaming is a big step closer with Microsoft launching a clear and easy Xbox subscription game solution, and it may even work

Sony’s strategy for premium online services across all its businesses remains muddled and complicated, but could be fixed quickly: dropping game streaming is the first step, providing a lower cost subscription service is the second

Google’s admission that more curation in its games app store will be needed finally indicates a better understanding of the games industry, in parallel with the company’s efforts to win over other creative industries