Report Overview


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Serie A’s 2018-21 auction morphs into telenovela


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The Italian league, unhappy with broadcasters’ bids of €830m, are now holding talks with Spain’s Mediapro, who has offered €950m and would produce a channel to wholesale to all platforms
Mediapro’s bid faces challenging economics given the low potential for an OTT strategy and Sky’s exclusive possession of a sufficiently monetisable subscriber base
Ultimately, we expect Sky to continue its full coverage and to increase its outlay only if it gains more exclusive fixtures