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Setanta: sink, float or swim? - Venture Insights

Report Overview

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Setanta: sink, float or swim?

PublisherEnders Analysis.
Publish Date May 26, 2009
Sector FTA TV, Pay TV, Sports.
Company Sky Group.

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Against current annual losses in the order of £100 million, Setanta has the whole of June in which to attract the necessary investment that will allow it to continue. The alternative is closure.

As complementary supplier of premium sports channels to Sky, Setanta has been more vulnerable to recessionary pressures, but it is not in the interest of any of its existing competitors/business associates for it to cease operations.

There is a chance of survival, but it requires swapping the current retail/wholesale model for a wholesale only model as a start, with the possibility of further reductions in the costs of its sports rights.