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Sky Italia vs Mediaset Premium - Venture Insights

Report Overview

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Sky Italia vs Mediaset Premium

PublisherEnders Analysis.
Publish Date March 6, 2012
Sector Pay TV.
Company Sky Italia.

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Sky Italia’s strategy of selling low-priced satellite packages and HD set-top boxes has sharply reduced profitability, but helped subscriber growth.

Escalating per user costs of football rights in a PAYG model has dissolved the profitability of Mediaset Premium, with no real upside visible.

Sky Italia and Mediaset Premium both face the strong headwinds of the long consumer recession in Italy.