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Sky Italia wins no price hike football auction - Venture Insights

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Sky Italia wins no price hike football auction

PublisherEnders Analysis.
Publish Date June 30, 2014
Sector Pay TV, Sports.

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After a three-week long messy and opaque high drama auction Sky retained its broadcast rights for all Italy’s Serie A games for 2015-18 with a negligible 1% price increase.

Its rival Mediaset managed to keep hold of the top fixtures, but its coverage shrinks by 18% whilst paying 35% more. A deal earlier this year for the Champions’ League rights will add considerably to Mediaset’s total costs.

In the stagnating Italian economy, Sky may manage a return to more comfortable profitability. Mediaset’s pay-TV business model looks much more challenging, even if a new investor were to be lured in.