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Sky Songs silenced, Spotify sings - Venture Insights

Report Overview

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Sky Songs silenced, Spotify sings

PublisherEnders Analysis.
Publish Date December 14, 2010
Sector Digital Media, Fixed Line (Internet and Voice), Music and Radio.
Company Sky Group.

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Sky Songs will shutter on 7 February 2011, ending a brand extension experiment that probably cost parent BSkyB some £5 million end-to-end.

A PC-based ad-free subscription service, Sky Songs failed to offer the mobility and exclusive content that music fans are most willing to pay for.

Spotify’s reported 750,000 European customers as of November 2010 have moved the subscription side closer to breakeven, while the ad-supported side bleeds on.