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Sky Sports on BT Vision: an expensive defence - Venture Insights

Report Overview

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Sky Sports on BT Vision: an expensive defence

PublisherEnders Analysis.
Publish Date July 4, 2010
Sector Pay TV, Sports.
Company BT, Sky Group.

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BT’s launch of Sky Sports should help reduce customer churn to Sky and other competitors, although we expect the extent of win back’ to be modest.

The financial impact on BT should be positive but of limited significance at group level due to the negative margin involved on the Sky Sports element of the bundle.

Sky is likely to deploy a number of countermeasures that may negate some of the benefits to BT.