Sky v.2.0: Aggregation, originals and fibre

Contents

Contents

The big picture: leveraging consumer trust for the pivot to aggregation

The post-pandemic rebound

UK pay-TV: still the group’s engine

The emphasis shift from sports to originals

NOW and Sky Q on fibre

 Telecoms: solid foundations in a challenged market

 Turnaround in Continental Europe

Conclusion

About Enders Analysis

About Venture Insights

Figures and Tables

Figure 1: Sky, household entertainment gatekeeper

Figure 2: UK retail revenue, 2020 (£bn)

Figure 3: The aggregation model

Figure 4: Integration on Sky Q

Figure 5: The Virtuous Cycle of Aggregation

Figure 6: Headline financials ($m)

Figure 7: Sky retail customer quarterly net adds (000)

Figure 8: Sky UK & Ireland revenues and satellite/NOW subscribers, financial years

Figure 9: Estimated breakdown of UK pay-TV revenues, 2020

Figure 10: Estimate for Sky’s spend on sport as a % of total content spend*

Figure 11: Estimated number of UK households subscribing to Sky Cinema (m)

Figure 12: Sky customers, 2020 (m)

Figure 13: Broadband subscriber shares

Figure 14: High speed penetration of broadband bases

Figure 15: Broadband customer complaints to Ofcom per 100,000 customers

Figure 16: Broadband entry level dual-play pricing, new customers (£/month)

Figure 17: Broadband superfast (>30Mbps) pricing, new customers (£/month)

Figure 18: Consumer revenue growth by operator

Figure 19: Sky Mobile subscriber base (m)

Figure 20: Gigabit-capable premises covered (m)

Figure 21: Speed requirements for online use cases

Figure 22: Telecoms retail service revenue, 2020 (£bn)

Figure 23: Sky vs commercial broadcasters in Germany and Italy, estimated 2020 revenues (€bn)

Figure 24: Shrinking Continental football costs (€m)*

Figure 25: Sky and Europe