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Smartphones and mobile advertising - Venture Insights

Report Overview

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Smartphones and mobile advertising

PublisherEnders Analysis.
Publish Date January 4, 2011
Sector Digital Media, Fixed Line (Internet and Voice), Mobile and Wireless Technology.
Company Apple, Google, Nokia.

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Smartphones are rapidly moving to become a majority of UK mobile handset sales, driving a surge in mobile internet use. Even if usage per user (currently growing) flattens out, we forecast mobile internet usage to grow from 1.8bn hours in 2010 to 7bn in 2015: 28% of total online time

This should drive the long promised growth in mobile advertising and we project UK spend, including search and display, will rise to £420 million by 2015, equivalent to 10% of PC internet search/display advertising

We expect the majority of this usage to be incremental to PC-based consumption, as users find new things to do and buy on the mobile web, driving the overall online advertising market to further growth