Report Overview
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Sogecable and the Spanish game of football bluff

- PublisherEnders Analysis.
- Publish Date July 16, 2006
- Sector Fixed Line (Internet and Voice), FTA TV, Pay TV, Sports.
- Company Sogecable.
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Spain’s top football club FC Barcelona (Barça) has threatened to withdraw its broadcast licence from Sogecable unless it matches an offer from Mediapro that is almost double the current annual fee for the two football seasons commencing 2006/2007
The present TV advertising slump appears due to a uniquely British combination of very rapid digital TV growth and singular advertising airtime regulations that include the Contract Rights Renewal (CRR) remedy