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Spotify and ad-supported music models - Venture Insights

Report Overview

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Spotify and ad-supported music models

PublisherEnders Analysis.
Publish Date January 26, 2010
Sector Digital Media, Music and Radio.

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Spotify is among the leading providers of legal online music streaming services in major European markets such as the UK, France and Spain. Entry to the US is rumoured and would make sense to establish the brand as a global one.

As this report details, the commercial viability of the ad-supported free’ service in a market that is five times the size of the UK will depend crucially on the royalty structures agreed by licensors, including recorded music companies and publishers.