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STV: Pulling the levers for growth - Venture Insights

Report Overview

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STV: Pulling the levers for growth

PublisherEnders Analysis.
Publish Date October 15, 2020
Sector Broadcast TV, digital, TV, UK.

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STV now has a clear pathway to reduce its reliance on linear advertising by investing in production, while pushing the transition to digital forward with a UK-wide footprint
To that end, STV Player has some momentum and recent production company acquisitions, increasing external commissions and PSB Out of London quotas should ensure STV Studios returns to growth in 2021
Such development is imperative: COVID-19 has accelerated structural change in viewing habits meaning now that content must not only be great, but available widely and immersed in a smooth user experience just to have a chance

Contents

Maximising broadcast with enhanced viewer and business engagement

STV for Everyone: catching up in digital integral to growth

Production: Stepping up producer-broadcaster ambitions

Impact of COVID-19

Looking forward: well-positioned in the face of structural headwinds

List of charts/tables

Figure 1: STV revenues, 2020 H1, 2019 v. 2017 (£m)

Figure 2:STV adjusted costs, EBITDA, and other financials, 2019 v. 2017 (£m)

Figure 3: STV Studios timeline (calendar year)