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Sunshine to showers: TV 2011 advertising update - Venture Insights

Report Overview

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Sunshine to showers: TV 2011 advertising update

PublisherEnders Analysis.
Publish Date June 2, 2011
Sector FTA TV, Pay TV.
Company Channel 4, Five, ITV, Sky Group.

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We have revised our central case forecasts of total year-on-year NAR (Net Advertising Revenue) growth in 2011 from 5% to 1%, as the advertising outlook has progressively worsened since mid April

2011 is marked by a further round of consolidation in airtime sales and a number of noteworthy channel and programming changes

Channel 4 Sales, and above all its flagship Channel 4, appears the most challenged of the leading market players, while we expect the ITV group to continue to outperform the NAR market in the rest of 2011 and 2012