Report Overview
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Taking Free-to-Air TV online in Australia: opportunities and challenges

- PublisherVenture Insights.
- Publish Date December 16, 2020
- Sector Internet, Media, Non-UK Media, online video, Technology, Television.
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The report is designed to enumerate the key technical, commercial and equity issues that would arise in the course of such a migration, providing insights and identifying problems that would need to be addressed.
Amongst other things, this requires an examination of Australia’s digital infrastructure and its capacity to support television distribution, the media and telecommunications business models that would need to be adapted, and the response of households to the changes in consumer technology that would be required. A household survey was also undertaken to inform this report, and details are included in the Appendix. The report is not a proposal that free-to-air television should entirely move to online delivery, nor is it a strategy to get there. Nor is it a cost-benefit analysis.
Contents
Introduction
Project context and funding
The aim of this report
Executive Summary
State of the free-to-air television industry
What is distinctive about free-to-air television?
Rising competition
Current arrangements for free-to-air broadcasting transmission and distribution
Issues in the migration of FTA broadcasting: industry
Network capabilities: speeds
Network capability: capacity and reliability
Network resilience
Network coverage
Some transitional considerations
Issues in the migration of FTA broadcasting: viewers
Installed base of broadband connections and Internet TVs
Appendix: household survey methodology
Figures
Figure 1: Average viewing time for FTA, BVOD and Pay TV (mins/user/day)
Figure 2: Nbn “best efforts” pricing construct
Figure 3: Nbn “best efforts” wholesale price structure (recurring charges only)
Figure 4: Nbn Multicast pricing structure (recurring charges)
Figure 5: Age distribution of respondents
Figure 6: Household arrangements
Figure 7: Household income distribution