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The matter of Peak TV, and what it means for the UK - Venture Insights

Report Overview

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The matter of Peak TV, and what it means for the UK

PublisherEnders Analysis.
Publish Date August 31, 2016
Sector Broadcast TV, Media, Non-UK Media, TV.
Company 21st Century Fox, BBC, Channel 4, NBC.

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Whether the US has reached “Peak TV” —the apogeic volume of original scripted series—is debatable, but the mass of content being produced is unparalleled.

As television continues its transition from a disposable medium to a permanent one, and an increasing number of outlets are creating original, scripted programming to keep up or differentiate, does this American explosion have ramifications for the UK consumer or broadcaster?

Simply put, the UK’s more concentrated television landscape limits exposure. And, counter-intuitively, an unsustainable focus on scripted drama could play into the hands of the traditional broadcasters, whose future strength may lie in the diversity of their offering.